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Advertising Courses at School of Visual Arts

SVA is an art and design school in New York City offering advertising classes through its continuing education program. The instructors in our advertising courses are passionate about advertising, and are experts in the strategy, brand enhancement, headlines and visuals that create a winning campaign. Request information at ce@sva.edu to learn more about continuing your advertising education at SVA.

As much as anything, advertising is the art of persuasion. Powerful images and messages require effective design and writing skills combined with a clear understanding of the product in its market context. Whether you come here to refine your portfolio, acquire new skills or throw some ideas up on a wall, the School of Visual Arts is the place to study. Many of New York's most brilliant ad minds have taught here, and that's a tradition that continues today.

We aim to help you think creatively, as a writer and as a designer. If your career choice is art direction, we recommend taking courses in graphic design and computer art, providing you with the digital technology in use at the top agencies. Courses in painting, drawing, sculpture and color theory will help train your visual perception.

Facing off with a blank piece of paper until you hit on a killer idea is the work that's going to get you the "When can you start?" portfolio. As much as our instructors love the wordplay, nothing turns them on as much as the business of advertising. You will learn the excitement of a strategizing session during which the marketing problem is solved, the brand is enhanced, and the headline and visual that launch a winning concept are created.


ADVERTISING INFORMATION SESSION
One night: Wed., Jan. 6
6:30 pm - 8:30 pm
209 East 23rd Street, room 502, 5th floor
OPEN TO THE GENERAL PUBLIC FREE OF CHARGE

NEED ADVICE ON COURSES? Please call 212.592.2251


ADVERTISING COURSES

Take the Fear Out of a Blank Piece of Paper
ADC-2030-A

Advertising - Part 1
ADC-2030-B

Oooh, Advertising Sounds Like an Interesting
Career, I Think I'll Take This Course
ADC-2030-C

Build a Great Portfolio, Get a Great Job,
Win Lots of Awards, Have a Nice Life

ADC-2030-D

How to Do Killer Work
ADC-2030-E

Marketing Creativity 1.0
ADC-3342-A

Business Strategy: Defining the Brand
ADC-2239-A

Producing Commercials for Television
in
the 21st Century

ADC-2164-A

This Course Could End with a Great Portfolio.
And a Job Offer.

ADC-3062-A

The Art of Advertising Movies
ADC-3069-A

Creative Thinkers Wanted
ADC-3078-A

It's Copy, Not Brain Surgery
ADC-3247-A

Copywriting
This course is taught in Spanish and requires
that participants possess fluency.

ADC-3247-S

Learn from the Man Who Could Hire You:
Art Directing for Pharmaceutical Advertising
ADC-3284-A

Build a Big Idea Portfolio:
It's What You Need to Get a Job Today

ADC-3936-A

Writing for Today's Media:
From Television to the Internet

CFC-1326-A

Interviews: The Do List
PDC-3541-A

Project Management
This course is taught in Spanish and requires
that participants possess fluency.

PDC-2526-S

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