First, we will show you what great print ads look like. Then, each week, you will try to do them yourself. First, we tell you what you did wrong, and then we tell you what else you did wrong. Then, you get better. In the end, you'll get smarter, a few pieces for your portfolio, and maybe a 401k. Trust us, we used to be you.

Dan Giachetti
Writer. Formerly, TBWA/Chiat/Day, DeVito/Verdi

Accounts include: Snickers, Sprint, Starburst, Meijer, Absolut Vodka, World Trade Center Memorial Foundation, Jackson Hewitt, National Thoroughbred Racing Association, Universal Music

Education: BFA, School of Visual Arts

Awards include: Gold and silver Lions, Cannes Film Festival; gold and silver pencils, The One Show; Gold Cube, Art Directors Club; gold and silver awards, ADDY; Silver Telly; Silver and People's Choice Award, ANDY; CLIO; Chicago Film Festival; New York Festivals; Radio Mercury Award; Communication Arts

John Clement
Art director. Formerly, TBWA/Chiat/Day, DeVito/Verdi

Education: BFA, with honors, School of Visual Arts

Awards include: Gold and silver Lions, Cannes Film Festival; gold and silver pencils, The One Show; Gold Cube, Art Directors Club; gold and silver awards, ADDY; Silver Telly; Silver and People's Choice Award, ANDY; CLIO; Chicago Film Festival; New York Festivals; Radio Mercury Award; Communication Arts

Accounts include: Snickers, Sprint, Starburst, Meijer, Absolut Vodka, World Trade Center Memorial Foundation, Jackson Hewitt, National Thoroughbred Racing Association, Universal Music