"This is a "how-to" course: How to dig beneath the garbage thinking that only produces the dull and cliché; how to get to that mysterious, fun place in your brain where the really exciting, fresh thinking happens, and how to turn that fresh thinking into drop dead work that rises above the rest. This course will not only teach you the creative process, it will also show you techniques designed to help you uncover your most unique thinking. It will teach you how to evaluate your own work (more valuable than gold!) so you can learn how to tell a killer idea from a deadbeat one. If you're willing to bust a little (of your own) butt, you'll learn how to create the kind of killer work that can jumpstart a real-life career. NOTE: Please bring a roll of masking tape to the first session. Mark S. Burk
Chief creative voice, BigVoice Unlimited. Formerly, principal, No Harmful Additives; creative director, writer, Deutsch Advertising; BBDO, NY; J. Walter Thompson, Chicago
Former accounts include: IKEA, Panasonic, HBO, Dodge, General Mills, Taco Bell, Pizza Hut, Cunard Cruise Lines, U.S. Navy
Education: BA, Colorado College
Web site: http://www.bigvoiceunlimited.com
Clients include: Tommy Hilfiger, AIG, USA Weekend, Campbell's
Awards include: The One Show, ANDY, Communication Arts, ADDY