Top advertising agencies continually create more superb television entertainment than the Hollywood studios turn out as programming. This course will give a detailed review of advertising video and film production. Topics will include: the steps followed by the assigned agency producer, budgeting, bidding, preparation of estimates, organizing the production, storyboard and audio breakdown, casting, costuming, set needs, shooting and editing, recording and mixing, and the completion of the video or film for on-air release. The working relationship between art director, writer and producer will be examined. We will view sample reels and guest lecturers will discuss the making of commercials. Field trips to state-of-the-art editing facilities will be included.

Robert Naud
Director, producer, Bob Naud Productions. Formerly, ABC, CBS, NBC, McCann-Erickson, Young & Rubicam

Education: MA, Columbia University; EdD, California Coast University; Royal Academy, London; Musée Comando, Paris

Awards: More than 300 awards for commercials, including Kodak, Coca-Cola, Clairol, Frito-Lay, Tang, Travelers, Westinghouse, Tiparillo, Exxon, Colgate-Palmolive

Creator: Swiss Family Robinson, Turner Broadcasting; Helen Hayes on Helen Hayes; National Alcoholism Test; technical advisor, Gossip Girl