Learn a simple system for strategic thinking that leads to relevant and original concepts supported by polished and persuasive copy. Learn to respect the strength, clarity and beauty of the written word. And learn how to create an impressive portfolio faster and easier. Learn now, or be forever doomed to writer's block, mediocre ads and a stunted career. This is a course for copywriters, art directors or clients willing to think before they write.

Robert Mackall
Copywriter. Formerly, executive creative director, DDB Needham, NY

Education: BS, Northwestern University

All major advertising awards, including: Best Creative Director in the East Award, Adweek

Former accounts include: American Airlines, Bermuda, Clairol, Lotto, Porsche, Stroh's, Atari, Martell, Universal Studios