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 The Masters Series: Steven Heller

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October 22 - December 8, 2007
Reception: Monday, October 22, 6 - 8pm
Lecture: Tuesday, October 23, 7pm

"Steven Heller has been graphic design's
biggest fan." - Paula Scher, Partner, Pentagram

Click here to view the
Steven Heller Masters
Series QuickTime movie.

Running time: 20 minutes

School of Visual Arts (SVA), New York City, will honor Steven Heller with the Masters Series Award and retrospective exhibition. He is the author, co-author or editor of over 100 books on graphic design, illustration and political art, was an art director at The New York Times for 33 years and is a columnist for The New York Times Book Review. Heller is also the co-founder and co-chair of the MFA Design Department and co-founder of the MFA Design Criticism Department at SVA.

Curated and designed by Kevin O'Callaghan, chair of 3D Design at SVA, the exhibition highlights the inspiration and collaboration behind Heller's many achievements as a writer and art director. On view will be over 100 covers of The New York Times Book Review that Heller art directed and a visual anthology of his major publications, with select volumes available to peruse. An adjacent video installation will feature interviews with co-authors Mirko Ilic, Lita Talarico (co-chair of the MFA Design Department at SVA), Seymour Chwast, Marshall Arisman (chair of the MFA Illustration as Visual Essay Department at SVA) and Gail Anderson (on the faculty of the MFA Design Department at SVA) about their collaborative process. Nearby, visitors will be able to browse Heller's many contributions to American and foreign periodicals at a full-scale replica of a New York City newsstand. The centerpiece of the multimedia display will be a larger-than-life photo montage of Heller's library with recorded commentary about his collection of design ephemera and its role in his research and writing. In a series of video podcasts specially commissioned for the exhibition, Heller will discuss design in the context of popular culture, politics and history.

"Steven Heller has immortalized our graphic past and made coherence of our present," said Paula Scher, the designer behind such graphic icons as the Citibank logo and recipient of the 2002 Masters Series Award. A longtime colleague of Heller's on the faculty at SVA, Scher will design the exhibition catalog, poster, banner and invitation. Ralph Caplan, author of the now-classic By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons (Turtleback, 2005), will write the catalog essay.

Steven Heller was an aspiring teen cartoonist in the late 1960s when he found a receptive audience at New York's underground papers, first as a contributing artist at the Avatar, then as the art director of the New York Free Press, New York Review of Sex and Screw. "I had no idea what I was doing," says Heller of his first foray into art direction, the June 27, 1967 edition of the Free Press. Originally hired to be the paper?s mechanical artist, he had to learn typesetting, paste up and other fundamentals on the job. He soon developed a love for layout and design, but a stint at NYRS was cut short when a crackdown on the sex press caused the paper to fold. At Screw, a journal of cultural criticism pegged to sex, Heller worked with then up-and-coming illustrators like Brad Holland, Ed Sorel and Marshall Arisman.

In 1974, Heller's appreciation for political illustration and social commentary led him to The New York Times. He was made art director of the Op-Ed page, then the Book Review, and became a senior art director in 1980. During his tenure, the publication was reinvigorated as a platform for contemporary American illustration. In 1992, Heller?s byline began appearing in the paper as he wrote obituaries of design luminaries like Henry Wolf, Paul Rand and Tibor Kalman. Soon his writings about about popular visual culture were appearing in The Week in Review, Arts & Leisure, and Weekend sections, in addition to design-related book reviews. Heller is now a consulting art director at the paper and has a column entitled Visuals, a quarterly roundup of books about visual culture.

Steven Heller is the author of Paul Rand, the first major monograph on the legendary American art director, teacher, writer and design consultant (Phaidon, 2000). He has edited numerous handbooks for aspiring artists, designers and arts educators, including The Education of a Graphic Designer (Allworth Press, 2005) and Design Literacy: Understanding Graphic Design (Allworth Press, 2004), and four volumes in the series Looking Closer, which brings together today?s leading designers, critics and theorists. A frequent collaborator, Heller is co-author, with Seymour Chwast, of Graphic Style: From Victorian to Digital (Harry N. Abrams, 1988); with Louise Fili, of Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits (Chronicle Books, 2006); and with Mirko Ilic, of Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design (Rockport Publishers, 2007). An ongoing fascination with one of the most notorious logos in history inspired The Swastika: A Symbol Beyond Redemption? (Allworth Press, 2000). Since the early 1980s, Heller has been editor of the AIGA Journal of Graphic Design, the publication of record for the nation's professional association for design. He is a contributing editor at Print, Eye and I.D., and has written for Baseline, Communication Arts, Design Issues, Esopus, Grafik, Graphis, Metropolis, Mother Jones, Paper, The Progressive, STEP Inside Design and Trace, among others. Heller's current book projects are a biography of Alvin Lustig to be published by Chronicle Books in 2009 and Iron Fists: Branding the Totalitarian State, about graphic design as a tool for propaganda, due to be published by Phaidon in Fall 2008.

In 1996, after teaching the history of illustration at SVA for 14 years, Heller was invited to start the College's first design MFA program. With co-chair Lita Talarico he conceived a curriculum in which students are encouraged to think for themselves while creating products of value to others. "The aim of the program is to transform designers into authors, producers, editors and entrepreneurs," says Heller. Since its founding ten years ago, the MFA Design Department has attracted faculty like Paola Antonelli, Milton Glaser, Maira Kalman, Stefan Sagmeister, Bonnie Siegler, Warren Lehrer and Veronique Vienne, and graduated some of today's most promising designers. He recently co-founded with Alice Twemlow the new MFA in Design Criticism, which will begin in Fall 2008.

Heller has organized numerous conferences and exhibitions for AIGA, SVA and other institutions. Among the many honors Heller has been given by his peers are the AIGA Medal for Lifetime Achievement, the highest honor for a member of the design profession in the U.S.; the Art Directors Hall of Fame Special Educators Award; and the Society of Illustrators Richard Gangel Award for Art Direction. Heller also serves on the design and architecture acquisitions committee at The Museum of Modern Art, New York.

Media Contact: For more information, visuals or to arrange an interview with Steven Heller, please contact Michael Grant, assistant director of communication, at 212.592.2011 or e-mail mgrant@sva.edu.


 
 
Gallery Information
 Visual Arts Museum
209 East 23 Street
New York, NY 10010
212.592.2145


The Visual Arts Museum, located on the ground floor of the College at 209 East 23rd Street, brings the work of some of the most significant figures in contemporary fine and applied arts directly to SVA's students. Since its opening in 1971, the museum has shown work by artists such as Willem de Kooning, Keith Haring, Roy Lichtenstein, Robert Motherwell, Robert Rauschenberg, Mark de Suvero, Saul Steinberg and Andy Warhol.

The museum is best known for holding SVA's Masters Series--annual award exhibitions honoring great visual communicators of our time. Since its inception in 1988, the College has conferred the Masters Series Award to Marshall Arisman, Saul Bass, Ivan Chermayeff, Seymour Chwast, Paul Davis, Lou Dorfsman, Heinz Edelmann, Jules Feiffer, Shigeo Fukuda, Milton Glaser, April Greiman, Steven Heller, George Lois, Mary Ellen Mark, Ed McCabe, Duane Michals, Tony Palladino, Paul Rand, Paula Scher, Deborah Sussman, George Tscherny and Massimo Vignelli.

SVA students of every discipline can reap great educational benefit from being able to study the work of renowned artists, hear them speak at museum lectures, or even get the chance to meet them in person -- all right here at the College. All museum exhibitions and lectures are free and open to the public.

The Visual Arts Museum is open Monday through Friday 9 a.m. to 7 p.m. and Saturday from 10 a.m. to 6 p.m.. The Museum is closed on Sundays and federal holidays. For more information, please call the Office of Student Galleries and Visual Arts Museum at 212.592.2145.

For press inquiries, please call the Office of Communication at 212.592.2010 or email proffice@sva.edu



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