Advertising at the School of Visual Arts
SVA is a premiere advertising college in New York City, the art and advertising capital of the world. Students in the undergraduate advertising degree program work with industry leaders to learn effective concept execution through typographic expertise, digital production skill and a mastery of color, line, scale and layout. Request information at admissions@sva.edu to learn more about the undergraduate advertising school at SVA.
Advertising is creative problem solving. For an ad to succeed, you have to do the strategic "math" first, to understand the marketing challenges the product faces. You have to know the product cold, and the mentality of the client. But all that brainwork is wasted if no one reads your message. Good advertisements are communication bullets: The stronger the design, the better an ad's stopping power. A brilliant headline with dull art direction is a dud ad. Compelling design gives your work a fighting chance to be noticed, and then the message can break through. SVA advertising undergraduates dominate the competition in the Graphis New Talent Design Annual, year after year. When the Art Directors Club hands out gold medals, SVA graduates win the lion's share. Why? Because our students design as powerfully as they think. You will learn effective concept execution through typographic expertise, digital production skill and a mastery of color, line, scale and layout. You will study the work of the greats in the business, some of whom are teaching you (our faculty includes Jack Mariucci, who created the New York State Lotto "Hey, you never know" campaign, and Mike Campbell, who was responsible for the "Loudest taste on earth" campaign for Doritos), to see that memorable advertising satisfies both the client's agenda and the needs of the creator. What gets noticed in this recycled world is utterly new ways of seeing, which entails conceptual inventiveness. Startling originality wakes people up, makes them wonder, "Why didn't I think of that"? We can teach you to draw through traditional methods; teaching you to think is more elusive. An advertising education at SVA is the process of learning to fall back on your instincts. You have to forget all you've learned, and jump into the creative void - it's in nothingness that you find you have everything you need. Above all, you will discover that you can think your way to never-seen-before solutions, a portable skill that will carry you for a lifetime. Uniqueness is literally at your fingertips (consider your fingerprints), and our job is to get you to take the risk of putting your mark on your work. The most beautiful imitation is lifeless beside signature creation. Your voice, speaking out of and to contemporary culture, is the most persuasive tool you have. It's your talent - the rest is just draftsmanship. Doors open to talent. We nurture your talent and then show you those doors. |
